The social media giant Meta has announced the removal of over 10 million fraudulent profiles and 500,000 spam-associated accounts in a broad move to improve content authenticity during the first half of 2025.
According to Meta, this purge targets impersonators, spam operators, and accounts that recycle or repost content without meaningful changes — practices that “undermine the platform by crowding out authentic voices.” Such accounts face not only restrictions to monetization but also limited content spread on Facebook feeds.
“We’re making progress. In the first half of 2025, we took action on around 500,000 accounts engaged in spammy behaviour or fake engagement. We also removed about 10 million profiles impersonating large content producers,” Meta shared in a blog post.
To enhance content originality on its platform, Meta is deploying tools that connect reposted or duplicated materials directly back to original posts, giving deserved recognition to legitimate creators.
Creators are additionally warned against sharing watermarked videos or photos from other platforms, as these activities risk penalties like lost monetization or diminished post visibility.
Meta also rolled out new features within its Professional Dashboard, providing creators with detailed insights per post alongside alerts to monitor their content’s performance and possible limitations.
This crackdown parallels recent policy updates by YouTube, which has banned mass-produced or overly repetitive content from earning ad revenue. However, YouTube clarified its acceptance of AI usage in enhancing creators’ storytelling capabilities.
Meta’s continued policies underscore the ongoing effort to maintain platform integrity and promote fair opportunities for genuine creators in the digital content ecosystem.