Popular music producer, Don Jazzy has advised artistes to learn from singer Davido in promotion of their musical projects.
The Marvin Records director, in a tweet, recounted the marketing efforts of the OBO crooner towards his album despite his popularity.
According to Don Jazzy, Davido never felt complacent and concluded that everyone will embrace his album.
He urged musicians to emulate Davido’s marketing strategy, adding that it won’t reduce their reputation.
“Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my shit,” he wrote.
Davido recently released ‘Timeless’, his fourth album which featured 17 tracks.
The singer collaborated with various artistes such as Asake, Fave, Focalistic, Angelique Kidjo, and Skepta, among others.
Tracks in the project include ‘Over Dem’, ‘In the Garden, ‘Godfather,’ ‘Feel,’ ‘Unavailable’, ‘Kante’, ‘Bop’, ‘E Pain Me’, ‘Away,’ ‘Precision’, and ‘Na Money.’