Podium ReportersPodium Reporters
  • Home
  • News
  • Economy
    • Global
    • Nigerian
  • Education
  • Politics
    • Asia
    • Africa
    • Europe
    • Finance
    • Nigeria
    • US & Canada
    • World
  • Science
    • Health
  • Lifestyle
    • Entertainment
      • Comedy
      • Ent & Arts
      • Film & Drama
      • Music
      • videos
    • Homes
    • Luxury
    • Media & Culture
  • Sports
  • Others
    • About us
    • Get In Touch

Subscribe to Updates

Get daily mail of the latest news from the Podium Reporters

[email-subscribers-form id="1"]
What's new

Victory not just mine, but every Lagosian — Sanwo-Olu

20 March 2023

INEC declares Sanwo-Olu winner of Lagos Guber polls

20 March 2023

24 hours to Lagos Guber polls, leadership dispute over LP ‘legitimate’ candidate lingers

17 March 2023
Facebook Twitter Instagram
Trending
  • Victory not just mine, but every Lagosian — Sanwo-Olu
  • INEC declares Sanwo-Olu winner of Lagos Guber polls
  • 24 hours to Lagos Guber polls, leadership dispute over LP ‘legitimate’ candidate lingers
  • FIRS Signs MoU with UK’s HM Revenue and Customs For Collaboration On Capacity Building
  • NASS leadership: Group roots for Hon. Sada Soli as Reps Speaker
  • Leaked letter from Tinubu’s camp shows president-elect wants to build bridges, reconcile aggrieved individuals
  • ‘Defeat, part of politics; perish thought of self-exile’, Tinubu tells Bode George
  • Accord Party abandons LP, endorses Sanwo-Olu for second term
Facebook Twitter Instagram
Tuesday, March 21
Podium ReportersPodium Reporters
Demo
  • Home
  • News
  • Economy
    • Global
    • Nigerian
  • Education
  • Politics
    1. Asia
    2. Africa
    3. Europe
    4. Finance
    5. Nigeria
    6. US & Canada
    7. World
    8. View All

    ISWAP KINGPINS ALI KWAYA, BUKAR MAINOKA AND OTHERS NEUTRALIZED IN NAF AIR STRIKES AT BELOWA NEAR LAKE CHAD

    7 November 2022

    End of the road for Odinga as Supreme Court affirms Ruto’s victory

    5 September 2022

    Gov. Sanwo-Olu named Tuberculosis eradication champion, rolls out state plans for TB

    26 August 2022

    Ghana Cedi confirmed world’s worst-performing currency as country battles worsening economic crisis

    18 August 2022

    Breaking: Queen Elizabeth II is dead

    8 September 2022

    Naira redesign to have positive impact on the economy – Experts

    27 October 2022

    FG will stop paying petrol subsidy June 2023 – Minister

    22 August 2022

    Victory not just mine, but every Lagosian — Sanwo-Olu

    20 March 2023

    INEC declares Sanwo-Olu winner of Lagos Guber polls

    20 March 2023

    24 hours to Lagos Guber polls, leadership dispute over LP ‘legitimate’ candidate lingers

    17 March 2023

    ‘Defeat, part of politics; perish thought of self-exile’, Tinubu tells Bode George

    15 March 2023

    Ogun Amotekun arrest man with bloodstained pants

    13 October 2022

    UNGA77: I’ll leave behind credible election in 2023 – Buhari 

    22 September 2022

    Buhari pays tribute to Queen Elizabeth II

    9 September 2022

    Victory not just mine, but every Lagosian — Sanwo-Olu

    20 March 2023

    INEC declares Sanwo-Olu winner of Lagos Guber polls

    20 March 2023

    24 hours to Lagos Guber polls, leadership dispute over LP ‘legitimate’ candidate lingers

    17 March 2023

    NASS leadership: Group roots for Hon. Sada Soli as Reps Speaker

    16 March 2023
  • Science
    1. Health
    2. View All

    Kogi Reference Hospital: Yahaya Bello’s Pure Genius

    28 April 2022

    Kwara hosts 22 APC States’ meeting on improving healthcare access

    26 August 2021

    Distinction: Sanwo-Olu Gets A+ Rating In Covid-19, Security, Infrastructure – Report

    10 August 2021

    Governor Babajide Sanwo-Olu’s Coronavirus Press Statement

    11 July 2021

    FACT CHECK: Video of Elon Musk endorsing Obi fake, part of dangerous disinformation campaign

    31 August 2022

    Metaverse ecosystem market to hit $2t by 2030

    3 August 2022

    Navigating Virtual Market in an African Context by Babatunde Adekanmbi

    10 July 2022

    Kogi Reference Hospital: Yahaya Bello’s Pure Genius

    28 April 2022
  • Lifestyle
    1. Entertainment
    2. Comedy
    3. Ent & Arts
    4. Film & Drama
    5. Music
    6. videos
    7. Homes
    8. Luxury
    9. Media & Culture
    10. View All

    ‘I want my old life back’, BBNaija star, Phyna cries out

    15 March 2023

    Cubana Chief Priest endorses Sanwo-Olu for second term

    6 March 2023

    I didn’t collect money from any candidate — Toyin Abraham

    21 February 2023

    Rema returns with two new songs for 2023

    17 February 2023

    Photos: Banky W, Adesua finally reveal son

    17 September 2022

    SSANU, NASU call off strike after meeting with FG

    20 August 2022

    Sanwo-Olu Inspects 1,188-unit Sangotedo Housing Project, Sets Deadlines for Commissioning

    17 September 2021

    Did you know? – Perfumery edition

    10 August 2022

    Do You Know Who Wore the First Lipstick?

    10 August 2022

    Nigeria’s database increased by 150% in three years, Pantami recounts success of NIM

    17 September 2022

    Nigeria, Qatar set for partnership over cultural promotion

    7 September 2022

    Ooni of Ife marries new wife, Mariam

    7 September 2022

    FACT CHECK: Video of Elon Musk endorsing Obi fake, part of dangerous disinformation campaign

    31 August 2022

    ‘I want my old life back’, BBNaija star, Phyna cries out

    15 March 2023

    Cubana Chief Priest endorses Sanwo-Olu for second term

    6 March 2023

    I didn’t collect money from any candidate — Toyin Abraham

    21 February 2023

    Rema returns with two new songs for 2023

    17 February 2023
  • Sports
  • Others
    • About us
    • Get In Touch
Podium ReportersPodium Reporters
Home » News » Navigating Virtual Market in an African Context by Babatunde Adekanmbi
Business Updated:10 August 2022

Navigating Virtual Market in an African Context by Babatunde Adekanmbi

By Adekunle10 July 2022No Comments8 Views8 Mins Read
Facebook Twitter LinkedIn WhatsApp Reddit Email
Share
Facebook Twitter LinkedIn Email Reddit WhatsApp

The global impact of technology ever since its inception have brought about positive impact though coupled with some negative effects but we can’t downplay how it have facilitated developments across all sectors of the economy.
The issue of virtual market navigation particularly in an African context is as a result of Technological impact in our current disposition today. There is need to understand what virtual market entails, it is marketplace with the aid of internet connectivity where numerous companies execute economic transactions to facilitate sales enablement . The virtual market is an advanced development of the traditional way of marketing, although people are still going by the modality of running a small scale enterprise in which there is need to navigate from one geopolitical zone to another in order to increase their customer base but fortunately, business owners and Corporate Organizations have adopted the use of Virtual market as new marketing strategy.
It’s imperative we understand the mode of operation of a virtual market for optimum performance otherwise it’ll be underutilize. A virtual marketplace is a platform where third-party sellers can transact businesses (also known as e-commerce marketplaces), such sites may feature individual traders, large-scale manufacturers of goods, or anything in between. The third party sellers are known to be the retailers, small business owners, enabling them reach out virtually to the final consumers at a specific period of time.

The virtual market comes with is own peculiarities unlike the traditional way of marketing although with some features that would probably facilitate sales enablement and customer engagement but have some hitches that the virtual market have addressed. We definitely need to align with the developments brought up by the virtual market but there’s need to understand how we can effectively navigate this New virtual market particularly in an African Context. While we can’t discard the fact that there are some similar features that would possibly be pinpointed from the traditional way of marketing which was understudy and developed better to align to the standing protocols setup particularly in this era.
The Africa economy ecosystem have the capability to adopt and adapt to whatever New inventions but business owners or enterprise should position themselves for it otherwise the opportunities that lurk in the world market might elude them.


The following tips highlighted below are adoptable in which it will give an insight and serve as a guide on how to navigate effectively a virtual market particularly in an African Context.


RESEARCH YOUR TARGET MARKET:
Knowing and understanding the needs of your target audience is a prerequisite to enable you navigate effectively, you need to understand your target audience, you can do a demographic framework which will comprise of ,age groups,gender, location etc. Learning from existing businesses relatable to what you do will equally help out as well This will Facilitate sales engagement, customer satisfaction and enhance visibility and viability for your products and services. This research will definitely guide your working operations, it serve as a drive towards enabling the growth of your enterprise . It will further give a deeper insight into who your target audience are, enabling you work around their interest because their satisfaction should be prioritized while thinking of maximizing profit.


DESIGN YOUR MARKETPLACE OPERATIONS:
Marketplace operations entails working hours, payment operations, delivery time that needs to be setup and getting your customers informed. It gives your potential customers a level of confidence when transacting business with you. They are able to effectively plan their schedule whenever they choose to patronize your brand or business. A well design marketplace operations entails the working hours, processes, procedure for patronage that enables your customer align to the set goals and objectives. It will equally facilitate the organization of your potential team, they are able to understand the proceeding at which your enterprise would be operating.


CHOOSE THE RIGHT BUSINESS MODEL:
Having the right business model is a veritable tool for navigating the virtual market. It gives you a sense of responsibility and direction. It is the overall framework that keeps your business operations in Check on the Long run. Your customers will be willing to transact businesses With you because you have a model that is operational and it gives no room for compromise. Both parties key into the framework since it’s available. Moreso you need to understand that the business model will equally serve as a working template for your future employees, it is an avenue for creating synergy between them, your enterprise and potential customers. A business model serves as a guide for your enterprise because it entails the dos and donts of how you intend running your enterprise. It gives an indication that processes will be duly followed and this is how an organized enterprise starting up and ready to navigate the virtual market.

SELECT THE RIGHT MARKETPLACE SOFTWARE:
Having the right software to run your enterprise is highly necessary it is equally important to to know whether you’re considering the use of social media platforms, email marketing tool or website for customer engagement. It aid in swift Communication between you and your customers. The market research you have done will enable you know which platform will be suitable for the products or services being offered. The right software also reduces the number of negative feedbacks receive from services offered because realistically the software will continually serve as an intermediary between your enterprise and your potential customers. You can equally look at the possibility of building up a software of your own as this will give you the opportunity to adopt and integrate your own strategy which other software might not featured.


Outline the essential marketplace features:
Having an outlined feature for your marketplace is an enabler in making your potential customers in deciding to transact business with you. It should entails features that are user-friendly , that gives an overview of what your services and products entails. Integrating the right features will Facilitate More sales to your business or enterprise. These features also serves as an indicator in enabling your customers make quick decision when engaging with your enterprise. They have the opportunity to navigate through the available features highlighted. These outlined essential features should give a detailed description of your enterprise which necessarily don’t have to be too ambiguous hence the need for readability.


CHOOSE A MARKETPLACE PAYMENT SOLUTION:
Payment solutions are applications setup to facilitate payment of goods and services. It’s important you make use of a payment solution that will be easy on the part of your customers, with less Technical issues and good Internet services. Your customers may be deterred from patronizing you continuously if your payment solutions are not user friendly or easily accessible. They are numerous payment solutions available for use but it’s essential to choose the one that is relatable to one’s enterprise. The right marketplace payment enhances timely payment of services offered to your customers, it avoids the issue of complexity when making payment as the society have equally clamored for cashless policies. It equally address the issue of theft. You equally need to ensure this marketplace payment solution is efficient enough, the technical aspects must be well understood particularly to your team.

Assemble A Great Team:
The need for a great team, who are ready to adhere and align to the set aim and objectives of your enterprise can’t be over emphasized, the great edifice or platform you’re creating can be ruin down when your team is made of wrong individuals. Team selection is a process that should be followed with due process, the responses derive while engaging with the pontential employees should at least correlate with your enterprise hope to achieve in the nearest future.
You need to setup a team of high quality professionals, they hould be knowledgeable about the type of business you operate. The success of your business would be as a result of the attitudinal response of your team members to your customers. Their ability to understand the concept of your business enhance the growth of your business facilitate more sales enablement as your customers or clients are eager to recommend you to people in their network and society at large.


BUILD YOUR MARKETPLACE PLATFORM:
Build a marketplace platform that your customers can trust. This can only be achieved if your customer service is swift, reliable and readily accessible, ensuring your customer queries are attended to in an ample time. A platform that is responsive where you can resolve customer queries faster without physical visitation of the customer to your business location would also be of great help. The uniqueness of one’s enterprise will be further appreciated and valued when there’s a market platform your potential customers can relate with. A platform that affords them the opportunities to relay issues relatable to services rendered by your enterprise, give them the opportunities to make their recommendations due to their user experience.

You can reach out to the writer
Babatunde Adekanmbi
Digital Creator
Email-babatundeadekanmbi@gmail.com
WhatsApp +2348096570499 , Call+2348096570499

Adekambi Business Nigeria Top News
Share. Facebook Twitter Pinterest LinkedIn Telegram Email WhatsApp

Related Posts

05 Views

FIRS Signs MoU with UK’s HM Revenue and Customs For Collaboration On Capacity Building

17 March 20233 Mins Read
0126 Views

Leaked letter from Tinubu’s camp shows president-elect wants to build bridges, reconcile aggrieved individuals

15 March 20231 Min Read
022 Views

CBN approves open banking

9 March 20231 Min Read
Add A Comment

Leave A Reply Cancel Reply

Demo
Top Posts

EXCLUSIVE: Obi agrees to deal to clear path for Atiku’s emergence

26 August 202222K Views

“We have no record of crime against Tinubu” – US declares, falsifies drug dealing allegations

8 November 202211K Views

“Yorubas are from lineage of traitors and cowards, will soon be landless” – Kennena Eloka, prominent Obi supporter, fumes on social media

8 October 20227K Views

Uproar as Obi demands over N1M in gate fees to address Nigerians

4 September 20226K Views
Lifestyle
Entertainment

‘I want my old life back’, BBNaija star, Phyna cries out

By Victor Fola15 March 20231 Views

Big Brother Naija Season 7 winner, Ijeoma Josephina Otabor aka Phyna has yearned for her…

Cubana Chief Priest endorses Sanwo-Olu for second term

6 March 2023

I didn’t collect money from any candidate — Toyin Abraham

21 February 2023

Rema returns with two new songs for 2023

17 February 2023
Find us on social media folow
  • Facebook
  • Twitter
  • Instagram

Subscribe to Updates

Get the latest news from us.

Demo
About
About

It is our belief that the growth of any society depends on the quality of its journalism. We live up to this ideal by providing factual and full information on politics, sports, entertainment and culture so citizens can make informed decisions and act in defence of the truth.

Facebook Twitter
Recommended

Victory not just mine, but every Lagosian — Sanwo-Olu

20 March 20233 Mins Read

INEC declares Sanwo-Olu winner of Lagos Guber polls

20 March 20231 Min Read

24 hours to Lagos Guber polls, leadership dispute over LP ‘legitimate’ candidate lingers

17 March 20232 Mins Read
Most Popular

EXCLUSIVE: Obi agrees to deal to clear path for Atiku’s emergence

26 August 202222K Views

“We have no record of crime against Tinubu” – US declares, falsifies drug dealing allegations

8 November 202211K Views

“Yorubas are from lineage of traitors and cowards, will soon be landless” – Kennena Eloka, prominent Obi supporter, fumes on social media

8 October 20227K Views
© 2023 The Podium Reporters. Designed by Marvelworx Limited.
  • Home
  • Economy
  • Education
  • Lifestyle
  • Politics
  • Science
  • Sports

Type above and press Enter to search. Press Esc to cancel.