Hilda Baci, the celebrated chef attempting to set a new record for the longest hours spent cooking, has received a boost from the country’s next president, Asiwaju Bola Ahmed Tinubu, who stoked widespread excitement by joining the Instagram live session streaming the Cook-a-thon and voiced his support with an iconic comment that cemented his social street credibility.
“Idan doesn’t break, she breaks records,” the president-elect said. “We are rooting for you,” he continued, causing a positive buzz that’s been picked up by the local and foreign press and has set the stage for post-event opportunities for the chef who took up the challenge days back at Amore Garden in Lekki, Lagos State.
“Idan doesn’t break. She breaks records”
The moment Asiwaju joined Hilda’s IG live to give her words of encouragement ???????????????????? pic.twitter.com/CljhGPzCzo
— Wale Adedayo ???????? (@Mario9jaa) May 14, 2023
The comment continues an interesting trend of the president-elect identifying with young people and inserting himself appealingly in pop culture events, including his viral congratulatory message to footballer Victor Osimhen whom he described as the “idan gangan”.
Idan, a Yoruba word that could be translated to mean an enigma, has been the subject of viral conversations on Nigerian social media with many users painting an image of what it means to be one and the attributes of an ‘idan’ across different walks of life.
By expressing support for the chef in such a unique way, many netizens are insisting that Bola Tinubu is reiterating his social awareness and high prioritization of young people who account for the country’s most populous demographic and are at the forefront of sector-defining innovations.